Procter & Gamble uses cents-off campaigns, couponing, and free samples to increase sales of Tide detergent. Which type of promotional strategy is it using?

Question

Quizplus · Accepted Answer

Procter & Gamble is using pull strategy by offering cents-off campaigns, couponing, and free samples to attract customers towards their product. Pull strategy is a promotional strategy that involves creating demand among customers, who then pull the product through the distribution channels.

Procter & Gamble Uses Cents-Off Campaigns, Couponing, and Free Samples