What is the term for the careful coordination of all promotional activities to produce a consistent, unified message that is customer focused?

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The term for the careful coordination of all promotional activities to produce a consistent, unified message that is customer focused is called integrated marketing communications (IMC). IMC ensures that all marketing messages and communication are consistent and work together to support the overall marketing strategy. It includes advertising, direct marketing, public relations, personal selling, and sales promotion.

What Is the Term for the Careful Coordination of All