To get more retailers to stock its products, Rust-Oleum paint developed a strong advertising campaign aimed at consumers. The ads show creative ways to use paint to make homes more attractive and emphasizes that the paint doesn't chip, peel, or fade. Which type of promotional strategy is Rust-Oleum using?

Question

Quizplus · Accepted Answer

Rust-Oleum is using a pull promotional strategy by creating ads that appeal directly to consumers and encourage them to request the product from retailers.

To Get More Retailers to Stock Its Products, Rust-Oleum Paint