What is DAGMAR an acronym for?
A)defining and achieving goals means advertising reach
B)designing advertising with market research
C)defining advertising goals for measured advertising results
D)developing aggressive growth markets and revenues

Question

Quizplus · Accepted Answer

DAGMAR stands for "Defining Advertising Goals for Measured Advertising Results." It is a marketing communications model that emphasizes setting specific objectives for an advertising campaign and using measurement tools to track and evaluate its success.

What Is DAGMAR an Acronym For