When making creative decisions for the advertising campaign, which of the following might the advertising manager NOT consider?
A)identification of the product's benefits
B)the selection of advertising objectives
C)the selection of a unique selling proposition
D)the advertising message

Question

Quizplus · Accepted Answer

The selection of advertising objectives is typically considered before making creative decisions for the advertising campaign, as it guides the overall strategy rather than being a part of the creative decision-making process itself.

When Making Creative Decisions for the Advertising Campaign, Which of the Following