What is the first step in the advertising campaign decision process?
A)to make media decisions
B)to evaluate the campaign
C)to determine campaign objectives
D)to make creative decisions

Question

Quizplus · Accepted Answer

The first step in the advertising campaign decision process is to determine campaign objectives. This involves clarifying what the advertising campaign hopes to achieve, such as increasing brand awareness, promoting a new product, or driving sales. Without clear objectives, it will be difficult to develop an effective advertising strategy or measure the success of the campaign. Once the campaign objectives are established, other decisions such as creative and media decisions can be made in alignment with these goals.

What Is the First Step in the Advertising Campaign Decision