Around election time every year, we see ads on television claiming that one party is superior to another in terms of experience, capability, and/or ethics. Sometimes opponents are named and even vilified in these types of ads. What are they?
A)cooperative ads
B)advocacy ads
C)comparative ads
D)image ads

Question

Quizplus · Accepted Answer

These types of ads are called comparative ads, as they compare and contrast the characteristics of two or more opposing parties, candidates, or issues. They aim to persuade viewers to vote for one party or candidate over the other by highlighting their strengths and the weaknesses of their opponents.

Around Election Time Every Year, We See Ads on Television