In advertising, the goal is to sell the product's benefits, not which of the following?

Name: In advertising, the goal is to sell the product's benefits, not which of the following?
Brand: Quizplus
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Question

Quizplus · Accepted Answer

Advertising focuses on promoting the benefits (or advantages) of a product in order to persuade potential customers to buy it. Attributes, appeals, traits, and virtues may be used to highlight these benefits, but they are not the main goal of advertising.

In Advertising, the Goal Is to Sell the Product's Benefits