The slogan for an ad campaign used by Microsoft Office was "The 'I'm tied to my desk' era is over." What does this slogan describe?
A)the software's unique selling proposition
B)the software's advertising objective
C)the software's basis for lifestyle strategy
D)the software's basis for comparative advertising

Question

Quizplus · Accepted Answer

The slogan describes the software's unique selling proposition, which is that it allows users to work from anywhere, not just at their desks.

The Slogan for an Ad Campaign Used by Microsoft Office