In an advertisement for Planters peanuts and trail mix, a peanut wearing a top hat called Mr. Peanut represents the product quality. Mr. Peanut appears in all of the advertisements for Planters. Which type of executional style is this ad using?
A)product symbol
B)lifestyle
C)spokesperson
D)fantasy

Question

Quizplus · Accepted Answer

The ad is using a product symbol executional style by representing the quality of the product through the character of Mr. Peanut, a peanut wearing a top hat.

In an Advertisement for Planters Peanuts and Trail Mix, a Peanut