What will the dominant advertising appeal selected for the campaign become?
A)the advertising objective
B)the unique selling proposition
C)the media profile
D)the decision factor in media selection

Question

Quizplus · Accepted Answer

The dominant advertising appeal selected for a campaign is known as the unique selling proposition (USP), which is a distinctive benefit or advantage that sets a product or service apart from its competitors. It is a key element in developing effective advertising messages that persuade target audiences to choose a particular brand or offering. While the advertising objective, media profile, and decision factor in media selection are all important considerations in creating an advertising campaign, they are not the same as the USP.

What Will the Dominant Advertising Appeal Selected for the Campaign