Ads for General Foods International Coffees all feature the slogan, "It stirs the soul." Given this information and the fact that the ads feature flowers, soft lights, and romantic settings, which type of executional style are these ads using?
A)demonstration
B)spokesperson
C)scientific
D)mood

Question

Quizplus · Accepted Answer

The use of flowers, soft lights, and romantic settings suggest that the ads are using a mood executional style, aiming to create a certain emotional response in the viewer. The slogan "It stirs the soul" further emphasizes this focus on emotion and mood.

Ads for General Foods International Coffees All Feature the Slogan