In an advertisement for Dow bathroom cleaner, animated, talking scrubbing bubbles are used to show how hard the bubbles work to clean. The lively scrubbing bubbles appear in all advertisements for this product and are shown on the packaging. Which type of executional style are these ads using?
A)spokesperson
B)lifestyle
C)slice-of-life
D)product symbol

Question

Quizplus · Accepted Answer

The use of animated, talking scrubbing bubbles to represent the product is an example of a product symbol executional style. The bubbles serve as a visual cue, making the product easily recognizable and memorable for consumers.

In an Advertisement for Dow Bathroom Cleaner, Animated, Talking Scrubbing