Which of the following is NOT a factor that influences media selection?
A)audience selectivity
B)cost per contact
C)use of cooperative advertising
D)reach

Question

Quizplus · Accepted Answer

Use of cooperative advertising is a common factor that influences media selection. However, it is not the only factor. The other options (audience selectivity, cost per contact, and reach) are all important factors that influence media selection.

Which of the Following Is NOT a Factor That Influences