Like Coca-Cola, Pepsi-Cola was charged with selling soft drinks that had a high level of pesticides in India. A newspaper article on why Pepsi-Cola promoted an Indian-born manager to the job of chief executive officer is an example of which of the following?
A)a sales promotion
B)direct marketing communications
C)newspaper advertising
D)publicity

Question

Quizplus · Accepted Answer

The newspaper article is an example of publicity because it is not paid for by Pepsi-Cola and is not a direct marketing communication or advertising.

Like Coca-Cola, Pepsi-Cola Was Charged with Selling Soft Drinks That