Prices on items sold by supermarkets change frequently, and supermarkets often offer special sales to match or beat the prices of their competitors. Therefore, what is a major consideration when a supermarket selects an advertising vehicle?
A)audience duplication
B)noise level
C)cost per contact
D)flexibility

Question

Quizplus · Accepted Answer

Flexibility is crucial for supermarkets when selecting an advertising vehicle due to the frequent changes in prices and the need for timely updates to match or beat competitors' sales. This allows them to quickly adapt their advertising content to reflect current offers and prices.

Prices on Items Sold by Supermarkets Change Frequently, and Supermarkets