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Billboard Advertisements Often Have to Compete for a Driver's Attention

Question 73

Multiple Choice

Billboard advertisements often have to compete for a driver's attention with traffic, passengers, radio, or other billboards. According to the text how would billboard advertising be described?


A) as lacking any geographic selectivity
B) as the most flexible advertising medium
C) as having a high noise level
D) as being a great channel for informative ads

Correct Answer:

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