An ad for Levi's jeans contained information about The Bay department stores where the jeans could be purchased. This ad was most likely an example of which type of advertising?
A)comparative
B)institutional
C)cooperative
D)strategic

Question

Quizplus · Accepted Answer

Cooperative advertising is when two or more businesses share the cost of an ad, usually promoting a product that they both sell. In this case, Levi's and The Bay could be partnering up to promote the sale of Levi's jeans in their stores.

An Ad for Levi's Jeans Contained Information About the Bay