What is the term for a medium's ability to reach a precisely defined market?
A)its audience selectivity
B)its geographic selectivity
C)its noise filtering ability
D)its reach ability

Question

Quizplus · Accepted Answer

Audience selectivity refers to a medium's ability to reach a specific target audience, rather than a broad or general audience. It is the extent to which a medium has the ability to select and deliver advertising messages to a precisely defined market segment. This is an important feature for advertisers who want to reach a particular demographic or niche audience.

What Is the Term for a Medium's Ability to Reach