Which of the following is a measure of the number of times an individual is exposed to a brand message and determines the intensity of a specific medium's coverage?
A)synchronization
B)reach
C)cost per contact
D)frequency

Question

Quizplus · Accepted Answer

Frequency is a measure of the number of times an individual is exposed to a brand message. It determines the intensity of a specific medium's coverage by measuring how often the target audience is reached with the message. Synchronization refers to the coordination of different media channels, reach is a measure of the number of people who have seen the message, and cost per contact refers to the cost of reaching a single individual with the message.

Which of the Following Is a Measure of the Number