What is the series of decisions advertisers make regarding the selection and use of media that will optimally and cost-effectively communicate the message to the target audience?
A)promotional implementation
B)marketing mix planning
C)media planning
D)media targeted selection

Question

Quizplus · Accepted Answer

The series of decisions advertisers make regarding the selection and use of media is called media planning. It involves selecting the most effective and cost-efficient media channels to communicate the message to the target audience.

What Is the Series of Decisions Advertisers Make Regarding the Selection