The ad for Xerox colour copiers told readers that Xerox's ability to print brilliant colours was due to "30 years of experience and a commitment to meeting the colour needs of every kind of business." What does this phrase represent for the Xerox colour copier?
A)its unique selling proposition
B)its advertising objective
C)its media profile
D)its basis for product identification

Question

Quizplus · Accepted Answer

The phrase "30 years of experience and a commitment to meeting the colour needs of every kind of business" represents the Xerox colour copier's unique selling proposition, which differentiates it from competitors and emphasizes its specific benefits to potential customers.

The Ad for Xerox Colour Copiers Told Readers That Xerox's