Joban Rai decided to place adverts for his new fashion line in mens' fashion magazine GQ every month for three months prior to London fashion week. Which of the following designates these decisions?

Question

Quizplus · Accepted Answer

Joban Rai's decision to place adverts in a particular magazine for a certain period of time constitutes a media schedule, which is a plan that outlines the timing and placement of advertising messages in various media channels. The other options are not accurate descriptions of Joban Rai's decisions. An advertising plan involves outlining the overall advertising goals and budgets for a brand, while a promotion strategy refers to the specific tactics used to promote a product or service. An ad outline would refer to the specific content and layout of an individual advertisement.

Joban Rai Decided to Place Adverts for His New Fashion