On an episode of ER, one of the doctors asked a nurse for a Nitrolingual Pumpspray, which is used for acute relief of chest pain caused by angina. The free appearance of the product on the show gave its small manufacturer some needed publicity. What did this positive publicity result from?
A)product placement
B)show sponsorship
C)product promotion
D)two-way communication

Question

Quizplus · Accepted Answer

The positive publicity resulted from product placement, where the Nitrolingual Pumpspray was featured on the show as a part of the storyline. This exposure gave the small manufacturer some needed publicity.

On an Episode of ER, One of the Doctors Asked