"Change Your Clock, Change Your Battery" was the name of an ad campaign jointly sponsored by Energizer and the International Association of Fire Chiefs. It was designed to encourage consumers to change the batteries in their smoke detectors when they reset their clocks due to daylight savings time changes. What did Energizer use?
A)advocacy publicity
B)lobbying
C)product placement
D)cause-related marketing

Question

Quizplus · Accepted Answer

Energizer sponsored a cause-related marketing campaign with the International Association of Fire Chiefs to promote the importance of changing smoke detector batteries along with resetting clocks for daylight savings time.

"Change Your Clock, Change Your Battery" Was the Name of an Ad