Which of the following best describes sales promotion?

Question

Quizplus · Accepted Answer

Sales promotion is a type of marketing communication that offers a short-term incentive to potential buyers to purchase a product or service. It is designed to increase sales in the short-term, by providing a sense of urgency or special value proposition to the consumer. It can be used in both consumer and business-to-business markets, and can take many forms, such as coupons, in-store displays, contests, and giveaways.

Which of the Following Best Describes Sales Promotion