Why have packaged-goods marketers such as Kellogg's and Betty Crocker recently increased their use of coupons?

Name: Why have packaged-goods marketers such as Kellogg's and Betty Crocker recently increased their use of coupons?
Brand: Quizplus
Rating: 4.9 (62 reviews)

Question

Quizplus · Accepted Answer

Packaged-goods marketers such as Kellogg's and Betty Crocker have recently increased their use of coupons due to intense competition and the introduction of new products. Offering coupons can help attract price-sensitive consumers and drive sales.

Why Have Packaged-Goods Marketers Such as Kellogg's and Betty Crocker