AFLAC Insurance Company has a duck in its ads that says the company's name instead of "quack." Since the advertising campaign began, AFLAC has created a duck premium, developed a line of clothing with the AFLAC duck, and used the AFLAC duck on its website. What has the AFLAC duck become a tool for?
A) push strategies
B) comparative advertising
C) cause marketing
D) sales promotions
Correct Answer:
Verified
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