What is the term for money offered by a manufacturer to employees of channel intermediaries to encourage them to sell the manufacturer's product?

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The term for money offered by a manufacturer to employees of channel intermediaries to encourage them to sell the manufacturer's product is known as push money. Push money is a type of incentive program that aims to motivate channel intermediaries to push the manufacturer's products to end customers. The manufacturer typically pays the push money to individual sales representatives, dealers, or distributors after they meet specific sales targets or milestones.

What Is the Term for Money Offered by a Manufacturer