What is one of the major advantages to using point-of-purchase promotion?

Question

Quizplus · Accepted Answer

One of the major advantages of using point-of-purchase promotion is the fact that it has a captive audience. This means that the customers are already in the store and ready to make a purchase, so they are more likely to notice and be influenced by promotional displays or materials near the checkout or in other strategic locations within the store. This can help increase sales and drive impulse purchases, making it a valuable marketing strategy for many businesses.

What Is One of the Major Advantages to Using Point-Of-Purchase