Rogers Cable Mailed 15,000 Small Business Owners in and Around

Rogers Cable mailed 15,000 small business owners in and around Toronto a CD called 100+ Essential Web Sites for Small Business Owners that lists and links the top websites on improving retail sales. Rogers hopes that recipients of the CD will view this as just one of many useful services Rogers can provide them. What is this CD an example of?

A) a direct buyer program
B) a sampling
C) a pull product
D) a push product