HarperCollins and Sutter Home Winery formed a partnership to launch a promotion that features neck hangers on 1 million bottles of wine, each of which offers $2 off a HarperCollins book. What is this neck hanger an example of?

Question

Quizplus · Accepted Answer

The neck hanger offering $2 off a HarperCollins book is an example of an in-store coupon, as it is a promotional tool used directly at the point of purchase to offer a discount to the consumer.

HarperCollins and Sutter Home Winery Formed a Partnership to Launch