What are the two types of sales promotion?

Question

Quizplus · Accepted Answer

Consumer and trade promotions are the two main types of sales promotions. Consumer promotions are aimed at the end consumers and are designed to encourage them to buy a product. Trade promotions, on the other hand, are directed at wholesalers, distributors, and retailers and are intended to motivate them to stock and promote a product. These two types of promotions differ in their target audience, objectives, and strategies.

What Are the Two Types of Sales Promotion