Scenario 18-1
Digital Cookware has developed a new kind of skillet that should make cooking easier for many nonchefs. The skillet has a display on its handle that beeps to alert the cook when the pan's target temperature is reached. With the aid of an accompanying cookbook, the skillet will take much of the guesswork out of cooking. Digital Cookware is a small company, and it has invested considerable money in developing this new technology, which it eventually hopes to use in an entire line of pots and pans. It has run some small ads for the new skillet in cooking magazines and been featured on some morning talk shows. It needs a quick infusion of cash to maintain its current operational level and to develop the rest of the cookware line. Digital Cookware is considering some kind of sales promotion.
-Refer to the scenario. If Digital Cookware offered sales associates at a chain of cooking stores a bonus for each digital skillet they sold, what would it be an example of?

Question

Quizplus · Accepted Answer

Offering sales associates a bonus for each digital skillet they sell is an example of push money, which is a sales promotion technique that incentivizes salespeople to push a particular product to customers.

Scenario 18-1 Digital Cookware Has Developed a New Kind of Skillet That