Amy and Willis work in the marketing department of a medium-sized clothing retailer. They are interested in keeping track of the number of mentions their brand receives in social space, but they are unsure of which steps to take next. Which of the following resources would best meet their needs?

Question

Quizplus · Accepted Answer

The best resource for Amy and Willis would be a listening platform with keyword report capabilities. This type of platform would allow them to monitor social media for mentions of their brand and track the volume of those mentions. They could also use keyword reports to identify trends and gain insights into their customers' preferences and behaviors. An insight platform with online focus group solutions or web analytics software may offer some valuable information, but they would not provide the same level of social media monitoring capabilities as a listening platform. An advanced customer database with predictive application may also be useful, but it would not specifically address their need to track brand mentions in social space.

Amy and Willis Work in the Marketing Department of a Medium-Sized