What should an organization do after establishing a listening platform?

Question

Quizplus · Accepted Answer

Once an organization has established a listening platform, the next step is to develop a list of objectives for its social media team to accomplish. This will help the organization to utilize the insights gained from the listening platform effectively and set goals for its social media strategy. Option B is incorrect because developing a unique social media platform should not be the immediate next step after establishing a listening platform. Option C is also incorrect because potential consumers should have already been identified through the listening platform. Option D is partially correct, but identifying objectives is a more immediate and necessary step in the social media strategy development process.

What Should an Organization Do After Establishing a Listening Platform