Wilma's Gourmet Ice Cream has its own website, Facebook page, and Twitter account, but the company frequently makes helpful comments on food-related blogs and participates in online discussions about recipes and desserts. In so doing, what is Wilma's most likely trying to do?

Question

Quizplus · Accepted Answer

By frequently making helpful comments on food-related blogs and participating in online discussions about recipes and desserts, Wilma's Gourmet Ice Cream is likely trying to improve the brand's reputation. This tactic can increase awareness and positive associations with the brand, ultimately leading to more sales and a better image in the eyes of consumers.

Wilma's Gourmet Ice Cream Has Its Own Website, Facebook Page