Although hundreds of metrics have been developed to measure social media's value, these metrics are meaningless unless they are which of the following?

Question

Quizplus · Accepted Answer

Metrics must be tied to key performance indicators (KPIs), which are specific goals that a company wants to achieve, in order to provide meaningful insights that can inform decision-making. KPIs may include metrics such as engagement rate, click-through rate, conversion rate, or customer lifetime value. It is important to track these metrics over time to understand how they are impacting overall business performance. Metrics that are not tied to KPIs may provide interesting data, but they do not provide actionable insights for strategic planning.

Although Hundreds of Metrics Have Been Developed to Measure Social