When Melanie posted a review of the new Mantle phone on her tech blog, one of her followers tweeted about the review and shared the post on his Facebook page. The tweet and the post went viral, and the phone got a lot of publicity. What is this an example of?

Question

Quizplus · Accepted Answer

This is an example of earned media, which is when a brand or product gets publicity through word-of-mouth, social media shares, or other unpaid forms of promotion. In this case, Melanie's review and the subsequent sharing on social media generated buzz for the Mantle phone without the need for paid advertisements.

When Melanie Posted a Review of the New Mantle Phone