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What Should a Brand Do to Gain Trust in the Social

Question 26

Multiple Choice

What should a brand do to gain trust in the social media environment?


A) avoid "fun" online content, as that tends to trivialize the brand in the eyes of consumers
B) create a "safe" look for its website and avoid contemporary design trends
C) give customers quick access to the information they came for
D) rarely change its online content, because most customers like stability

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