The ________ section of a business plan breaks the industry into segments and zeroes in on the specific segment (or target market) to which the firm will try to appeal to.
A) competitive analysis
B) current status
C) market analysis
D) marketing plan
E) operations plan

Question

Quizplus · Accepted Answer

The market analysis section of a business plan is where the industry is broken down into segments and the specific target market is identified. The competitive analysis section focuses on analyzing the strengths and weaknesses of competitors, while the current status section gives an overview of the company's current position. The marketing plan and operations plan are separate sections that come after the market analysis.

The ________ Section of a Business Plan Breaks the Industry