In the context of competitive analysis, ________ offer close substitutes to the product the firm completing the analysis sells.
A) potential competitors
B) direct competitors
C) indirect competitors
D) impending competitors
E) future competitors

Question

Quizplus · Accepted Answer

Indirect competitors offer close substitutes to the product being sold by the firm completing the analysis, but are not in direct competition with the company. Potential competitors are companies that may enter the market, while direct competitors are companies that offer similar products or services and are in direct competition. Impending and future competitors are not recognized terms in competitive analysis.

In the Context of Competitive Analysis, ________ Offer Close Substitutes