The information that is gathered by a firm to learn about its competitors is referred to as a:
A) feasibility appraisal
B) workable appraisal
C) practical assessment
D) viable assessment
E) competitive intelligence

Question

Quizplus · Accepted Answer

Competitive intelligence refers to the information that is collected and analyzed by a firm to gain insights into its competitors' strengths, weaknesses, strategies, and other relevant factors. This information is often used to improve a firm's own competitiveness by identifying opportunities to differentiate itself or improve its offerings. Feasibility appraisal, workable appraisal, practical assessment, and viable assessment do not specifically refer to the information gathered about competitors.

The Information That Is Gathered by a Firm to Learn