A firm's ________ is the limited group of individuals or businesses that it goes after or tries to appeal to.
A) target objective
B) goal objective
C) intention market
D) target market
E) object market

Question

Quizplus · Accepted Answer

A firm's target market is the specific group of individuals or businesses it aims to reach with its products or services. This group is defined by factors such as demographics, psychographics, and behavior patterns. By identifying and targeting a specific market, a firm can tailor its marketing efforts and product offerings to better meet the needs and preferences of that particular group, which can help improve the effectiveness and efficiency of its marketing strategies.

A Firm's ________ Is the Limited Group of Individuals or Businesses