Andy Zackery just launched a firm in the sporting good industry. On the day the company was launched, Andy issued a press release, indicating that the vice president of Brunswick, a highly respected sporting goods company, had agreed to serve on his board of directors. Andy knows that such a high quality appointment will send an important message to his potential clientele. This phenomenon is referred to as:
A) championing
B) signaling
C) profiling
D) indicating
E) trumping

Question

Quizplus · Accepted Answer

The situation described is an example of signaling, where Andy is using the appointment of a highly respected individual to send a message to potential clients about the quality and credibility of his firm.

Andy Zackery Just Launched a Firm in the Sporting Good