Question 1

A company's customer list is most commonly protected under ________ regulations.

Accepted Answer

Customer lists are usually considered trade secrets, which are protected under trade secret regulations. Patents protect inventions, copyright protects original works of authorship, trademarks protect brand names and logos, and collective marks are used to identify membership in an organization or group.

Question 2

________ occurs when one work derives from another or is an exact copy or shows substantial similarity to the original work.

Accepted Answer

Copyright infringement occurs when a work is derived from another, is an exact copy, or shows substantial similarity to the original work without permission.

Question 3

According to current regulations, any copyrightable work created on or after January 1, 1978, is protected by copyright law for the life of the author plus:

Accepted Answer

Any copyrightable work created on or after January 1, 1978, is protected by copyright law for the life of the author plus 70 years. This means that the work will remain protected for the author's lifetime and then for an additional 70 years after their death.

Question 4

Which of the following is not generally eligible for trademark protection?

Accepted Answer

Surnames are generally not eligible for trademark protection unless they have acquired a secondary meaning i.e. they have become associated with a particular product or service.

Question 5

Copyright law is governed by the:

Accepted Answer

The Copyright Revision Act of 1976 is the primary piece of legislation governing copyright law in the United States. It updated and revised previous copyright laws to better protect creators and their works.

Question 6

Which of the following symbols is the copyright bug?

Accepted Answer

The copyright symbol is represented by the letter "C" inside a circle, which is the symbol ©.

Question 7

If a local band wrote their own rendition of a Celine Dion song, the band could try to copyright their rendition of the song as a:

Accepted Answer

A derivative work is a work that is based on or derived from another work. In this scenario, the local band is creating a rendition of a Celine Dion song, which is a derivative work because it is based on the original song. Therefore, they could try to copyright their rendition of the song as a derivative work.

Question 8

Which of the following is not a type of trademark?

Accepted Answer

The term "documentation mark" is not a recognized type of trademark. The other options, trademark, certification mark, collective mark, and service mark, are all recognized categories of trademarks.

Question 9

eHarmony for dating, eBags for bags, and Proactiv for acne medication are examples of:

Accepted Answer

eHarmony, eBags, and Proactiv are all examples of trademarks, which are distinctive symbols or words used to identify and distinguish a company's products or services from those of other companies in the marketplace.

Question 10

A form of intellectual property protection that grants to the owner of a work of authorship the legal right to determine how the work is used and to obtain the economic benefits from the work is referred to as a:

Accepted Answer

The description given in the question matches with the definition of copyright. Copyright provides exclusive rights to the owner of the work to control and benefit economically from the use of their creation.

Question 11

________ are similar to ordinary trademarks, but they are used to identify the services or intangible activities of a business rather than a business's physical product.

Accepted Answer

Service marks are used to identify the services or intangible activities of a business, whereas ordinary trademarks are used to identify physical products.

Question 12

The Good Housekeeping Seal of Approval is an example of a:

Accepted Answer

The Good Housekeeping Seal of Approval is a certification mark, indicating that a product has met certain standards of quality and performance set by Good Housekeeping magazine. Certification marks are used to indicate that a product meets certain standards or qualifications, and they are typically registered with the U.S. Patent and Trademark Office.

Question 13

Which of the following is an example of a certification mark?

Accepted Answer

Underwriter's Laboratories is a certification organization that tests and certifies products for safety and performance.

Question 14

The Partnering for Success feature in Chapter 12 starts by talking about Gary Schwartzberg, who along with a partner, developed a new type of bagel, dubbed the "Begeler," that was eventually licenses to Kraft. According to the feature, entrepreneurs and inventors, like Gary Schwartzberg, are finding that large consumer products companies are:

Accepted Answer

The feature states that large consumer products companies are finding entrepreneurs and inventors like Gary Schwartzberg, who have developed new products, increasingly interesting.

Question 15

There are four types of trademarks:

Accepted Answer

The four types of trademarks are trademarks, service marks, collective marks, and certification marks.

Question 16

________ are trademarks or service marks used by the members of a cooperative, association, or other collective group, including marks indicating membership in a union or similar organization.

Accepted Answer

Collective marks are used by members of a cooperative, association, or other collective group, and are used to indicate membership in that group. These marks can include logos, words, or symbols, and are registered with the trademark office like other marks. Examples of collective marks can include marks indicating membership in a trade union or industry association.

Question 17

A trademark is renewable:

Accepted Answer

A trademark is renewable every 10 years as long as the mark remains in use.

Question 18

Which of the following statements about copyrights is incorrect?

Accepted Answer

Copyrightable material must be in a tangible form of expression to be protected by copyright law, not intangible.

Question 19

A trademark is registered with the:

Accepted Answer

Trademarks are registered with the U.S. Patent and Trademark Office. The other options listed do not handle trademark registration. The Federal Trade Commission deals with consumer protection and antitrust laws, the Securities and Exchange Commission regulates securities markets, and the Federal Patent, Copyright, and Trademark Office does not exist.

Question 20

Copyright law protects any work of authorship:

Accepted Answer

Copyright law protects any work of authorship from the moment it assumes a tangible form, meaning it is fixed in a medium that can be perceived, reproduced or communicated. There is no requirement for formal registration with the U.S. Copyright Office, though registration can provide additional legal protections.

Quiz 12: The Importance of Intellectual Property