The ________ is the company that owns the intellectual property. The ________ is the company purchasing the right to use it.
A) endorsee; endorser
B) licensor; licensee
C) licensor; endorsee
D) endorser; endorsee
E) licensee; licensor

Question

Quizplus · Accepted Answer

The term "licensor" refers to the company that owns the intellectual property and is granting permission for its use, while "licensee" refers to the company that is purchasing the right to use it. Therefore, option B is the correct answer.

The ________ Is the Company That Owns the Intellectual Property