Merchandise and character licensing is the licensing of a recognized trademark or brand and the licensor typically controls through a registered:
A) trade secret or copyright
B) patent or copyright
C) trademark or patent
D) patent or trade secret
E) trademark or copyright

Question

Quizplus · Accepted Answer

Merchandise and character licensing involves the licensing of a recognized trademark or brand, which is typically controlled by the licensor through a registered trademark. Copyright may also be involved in some cases, but trademark is the more important factor in merchandise and character licensing. Patents and trade secrets are not usually relevant to this type of licensing.

Merchandise and Character Licensing Is the Licensing of a Recognized