The Partnering for Success Feature in Chapter 4 Focuses on the Types

The Partnering for Success feature in Chapter 4 focuses on the types of partnerships that are common in business plans. According to the feature, businesses often make partnering an essential part of their business plans because they ________.

A) want to obtain a key customer
B) want to increase their visibility
C) want to reduce risk
D) want to appear legitimate
E) have limited resources