A(n) ________ is an early user of a firm's product who is willing to give a testimonial regarding his or her experience with the product.

Question

Quizplus · Accepted Answer

A reference account is an early user of a firm's product who is willing to give a testimonial regarding his or her experience with the product. A tribute account, approval report, appreciation account, and acknowledgment report are not commonly used terms in the context of marketing or customer testimonials.

A(n) ________ Is an Early User of a Firm's Product